National/Panasonic

This is Panasonic's global brand slogan, and it represents our commitment to provide products and services based on ideas that enrich lifestyles and assist the advancement of society. Our focus is not just on products, it is also based on ideas. Ideas that enhance lives and broaden horizons. Through these relevant, innovative and valuable ideas, Panasonic aims to continually enrich lives and contribute to the prosperity of societies around the globe. We believe that the best ideas come from attentive observation of everyday living, careful listening to customers, and a constant commitment to making lives easier, more comfortable and more fun.

Every Panasonic product or service is created from these ‘ideas for life’. Ideas to put a smile on your day and brighten our children’s horizons. Ideas that embrace the planet and bring people of all ages together. As a global company, Panasonic has been in touch with different people around the world for nearly a century. This puts us in a good position to translate ‘ideas for life’ into the values and lifestyles our customers aspire to.

Today you will find our name on products and services that connect with every facet of daily life. This ‘whole life’ perspective is what makes Panasonic such a trusted brand in so many languages, and every day we work to earn that trust.